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Strategic messaging that makes family brands impossible to ignore.

I help family, parent, and baby brands close the gap between what they offer and what parents actually remember. From messaging strategy to the packaging copy, every touchpoint works together.

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BOOK A VIBE CHECK
BOOK A VIBE CHECK
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Colorful logo with the text 'Ms. Rachel' in large pink and blue letters, with words 'Learn,' 'Bond,' 'Thrive!' in purple, orange, and green, with musical notes and a yellow sunburst design.
The word 'nait' in navy blue on a white background.
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Multiple smartphone screens displaying various app interfaces and advertisements for children's products, health, and family activities.

Parents control $2.4 trillion in spending. In a crowded market, brand voice is your competitive advantage.

Parents see hundreds of brands every week. Most sound exactly the same. The ones that break through aren’t always the ones with the biggest budgets. They’re the ones with the clearest, most human voice.

That’s the work I do: Messaging that drives awareness, strengthens retention, and keeps your acquisition sharp. From someone who lives in the family market every single day — as a strategist and a parent.

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Some words I didn’t write:

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    “Katie is sharp, learns quickly, and is a true extension of our team. She knows the right questions to ask and goes above and beyond on every project.”

    Alyssa Duyn, Hello Bello

  • Playhouse MD logo in color

    “Katie is one of those people who fully immerses herself in the brand and category she’s working on. She is a team player, collaborative, curious, and always brings fresh insights and interesting facts to the table.”

    Sabrina Cohen, Playhouse MD

  • Shipt logo in black

    “What a rare talent Katie is: a gifted creative with the strategic chops to drive meaningful results. Simply put, her work is exceptional.”

    Sheila Grady, Shipt

  • Black 3D text that says 'TLC' with a glossy finish.

    “Katie is the real deal. She's prompt, thorough, and incredible to work with. She'll elevate any brand, and she'll do it with aplomb. So thrilled that we got to benefit from her expertise and voice!”

    Ashley Strahm, The Lacation Network

  • Shipt logo in black

    “Her ability to be nimble, collaborate well, and lead with instincts comes naturally and I cannot recommend her highly enough.”

    Harley Butler, Shipt

Three ways to work together:


Power Hour


Get expert perspective on your biggest messaging challenge, fast.

You get:

  • 60 minute ask-me-anything strategy session

  • Real-time feedback and recommendations

  • Ideas you can implement immediately

  • Recording of our session

Best for: Founders and marketing leads who need expert gut-checks, quick strategy, or a second opinion

$500 flat fee


Messaging Intensive


4-week intensive to build your messaging foundation

We work together to build the structure and copy bank your brand needs to grow.

You get:

  • Four 60-minute working sessions

  • Messaging strategy document you own

  • Templates for consistent execution across channels

  • Async support during the sprint

Best for: Early-stage founders who need a strong messaging foundation to build from

$2,800 flat fee
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Retainer Partner


Ongoing strategy + hands-on execution

I become your dedicated copywriter and creative director, handling both the thinking and the doing.

You get:

  • Dedicated monthly hours reserved on my calendar

  • Biweekly syncs + full team integration (Slack, project management tools)

  • Hands-on copywriting across web, email, packaging, and more

  • Living brand voice documentation

Best for: Growing brands who need consistent, strategic copy support

3-month minimum, starting at $5,000/month
Book a vibe check
Book a vibe check

Meet Katie

  • MILLENNIAL MOM OF 2 BOYS
  • Eldest daughter
  • Karaoke song: All Too Well (10 Minute Version) (Taylor’s Version) (From The Vault) (Don’t invite me to karaoke)
  • MARKETER OF 14+ YEARS
  • Is the one making the dinner reservations
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Cut out photo of Katie in a black top and leaning against a table full of lego
Venn diagram comparing different professional personas: one includes traits like waking up at 3am, architect, and water bottle refiller; another includes selling to skeptical audiences, questions, and learning; the overlap mentions mastering triage, endless answers, and keeping it real; the third includes scientist, branding, messaging, A/B testing, and experimentation.
Venn diagram comparing traits of a creative professional, a skeptical audience, and a scientist. The yellow circle highlights traits like waking up at 3 AM, being an expert architect, refilling water bottles, and certified tickle monster. The pink circle includes traits such as developing a brand voice, full lifecycle messaging, and A/B testing everything. The overlapping red section emphasizes traits like selling to skeptical audiences, mastering triage, answering endless questions, memorizing snack aisles, always learning and adjusting, and keeping it very real.

Mom

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Marketer

Some of my favorite work (so far)

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You're gonna love my friends.

Every client gets connected to my crazy-talented network of family industry experts, vendors, and collaborators.

I connect the dots between brands, service providers, media partners, and strategic partnerships that make you look good.

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Ready to become the brand parents never forget?

Book a 20-minute Vibe Check to see if we're a fit. No pressure, no pitch… just an honest conversation about your messaging challenges and whether I can help.

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